Hitting the Road!

The average person has probably never heard of Chicago’s annual International Home Housewares Show, but in the world of coffeemakers, it’s the World’s Fair of trade shows. Each year, more than 20,000 buyers from 60 countries come to the show in search of new products to add to their product lines, and we’ll be giving them the chance to experience Hourglass coffee in person March 22nd through the 24th in the Gourmet Home District. This is truly the world debut of the Hourglass, and we couldn’t be more excited.

When we launched retail sales of the Hourglass last November, we had no idea we’d have the honor of attending the International Home Housewares Show so soon. But when we got the chance to go, we jumped—so we’ve spent the last several weeks putting together everything for our booth, from making custom backdrops to deciding what kind of coffee we’re going to bring with us to the show! Not only will buyers have the chance to learn about the Hourglass’s cold-water infusion process, and the benefits of low-acid coffee, but they’ll be able to taste the difference for themselves.

We’ve had great experiences and a fantastic response from retailers that we work with right now, and the show gives us the opportunity to build on that success, and bring the Hourglass to even more coffee drinkers. It’s a dream come true to be able to bring the future of coffee to the International Home Housewares Show—we’ll report back soon on our adventures!